Growing Up As A Brand
It’s been 7 years since we started our project, ecru, creating things we love. As we develop so does our aesthetic and therefore the pieces we create. It happens organically, every year our character grows, [...]
News
Ya Bahar noon
This collection was inspired by the undulating waves of the sea. Their ripples of blue and shimmering sheen. I love the textures of the sea. It can be crisp, matte or brilliant all in a [...]
The Hindu: Jaipur’s Design Community is Standing Strong
Our own Nur Kaoukji was featured recently in The Hindu’s feature on Jaipur’s design’s community and how it surviving the pandemic. We were honored to be featured with many of our peers, that we also [...]
Indulgent Bath
Fall is arriving and summer might be over, but the sun is still shining and will be for some time luckily! Take advantage of it as much as you can, soak it in, go orange [...]
Print Story
This year we feel like celebrating fall in our block printed loungewear. In the colors of the rusty benches of the souk, warm lavender, moody raspberries, and bright glistening olives. We went back to prints [...]
Desert Chic
25 Miles into the Desert is a collection inspired by Gertrude Bell and her love for the Middle East and its dessert. As a free spirit of the early twentieth century, Bell’s love for travel [...]
Back to the Future with Elle India
We recently were featured in Elle India’s “Back to the Future” in their February edition features section. We were honored to be featured with several Indian based designers we admire.
The Multicolored Tulips
One of my favorite prints being developed for “Twist Me Dip Me Dye Me” is the tulip print. It combines two of my favorite things: tulips and polka dots. Tulips have a symbolic significance in [...]
Birds Of A Feather
A parrot’s bright colored feathers are beautiful. We imagine their wings spread out, flying in a tropical forrest with all the other exotic animals. Since we are in love with all things tropical, we’ve created [...]
Take Me to the Sea
The Kuwaiti boom or Dhow has a certain majesty to it. Since the 17th century the Dhow has been used for pearl diving, transportation of fresh water, trade, and travel. As it connected Kuwait to [...]
