Family

Claire Deroo the Gift of Color

By / Family

Claire Deroo was raised in Paris and is no stranger to India. She has been frequenting the Pink City regularly since the age of five and has since turned into a permanent resident, much to [...]

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Claire Deroo the Gift of Color

Maha Alessa the Gift of Culture

By / Family

We met the wonderful Maha before we launched ecru, when Nur was giving a lecture on importance of patronage during a Nuqat conference in 2012. It was hosted by Dar Al Athar al-Islamiyah, where Maha [...]

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Maha Alessa the Gift of Culture

Sophia Watanabe of Sophia 203

By / Craft, Family

Growing up with grey icy, ivory, and white tones in Sweden, the most exotic and colorful places were the ones that attracted me the most. After a short stop at a fashion school in Paris, [...]

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Sophia Watanabe of Sophia 203

Priti Pugalia of Craft Boat

By / Craft, Family

Today we are on a journey with Priti of Craft Boat. Priti always wanted to see design as a way of life, she would train herself every day to go deeper into its fundamental elements [...]

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Priti Pugalia of Craft Boat

Brigitte Singh

By / Craft, Family

Today we meet the wonderful Brigitte Singh. Her story is straight out of a fairy tale book. We have always been in love with Brigitte’s work and prints, so we jumped on the chance to [...]

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Brigitte Singh

Deborah Di Fiore

By / Family

Today we are introducing Deborah De Fiore, graphic designer and art director extraordinaire, who has been collaborating with ecru from the inception of the brand in 2013. We are constantly working with her from communication [...]

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Deborah Di Fiore

Zeenat Kulavoor

By / Family

This week we are introducing you to, and getting to know our collaborators a little better. Today we meet Zeenat who collaborated with her on Dancer Cocktail Napkins and the Memory Album. Let’s get to [...]

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Zeenat Kulavoor

Sharing Beauty

By / Family

The importance of sharing beauty and food, even virtually, has never been so highlighted. Enjoying and savoring these precious gifts is a constant reminder that we are the fortunate ones. It is part of our [...]

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